Logo & Visual ID, with all the identity elements and its aspects, from a visual point of view, represents the image of your business. A graphic element, a symbol – logotype, colors and lines, stylistically define the business activity concentrated in an emblem.
The logo determines in a concentrated way, through the symbolism or the body of the text, an image with which the client relates a certain type of service or business. Also, visual identity is a broader concept that includes the logo. A certain setup of colors, body text, images and stylizations, modes of display, along with a well-defined logo, develops a visual identity through which the potential customer will automatically relate certain services or products to his needs.
Logo & Visual ID: A strong identity sells better!
The image of a successful business will always have a strong identity. Represented by a courageous and unique logo, well-chosen colors and fonts, specific modes of exposure. A strong identity sells regardless of the quality and quantity of products or services.
Like any person, a business does not exist without an identity. And besides a name, a name, any entity does not survive without some identity characteristics. Colors, shapes, the message, behavior, are some of these characteristics and offer uniqueness, an identity.
Therefore, a packaging made on the target template of the customer, corroborated with a strong identity, will sell better than any other conventional packaging.
Logo & Visual ID: a strong identity with Lustography!
Lustography offers customers concepts of visual identity as a whole, summing up: logo, logotypes, body text but also ways of exposure and use. Also, each visual identity will have a user manual with content details: color palettes, fonts, various arrangements, etc., so that the customer can use the created elements correctly.
The logo and visual identities can be diverse. Conventionally, you can see a simplified categorization of them HERE.
Logo & Visual ID: Technical Info
A FINAL visual identity package will contain the following:
- Logo, Logotye in vector variant | editable in .AI extension;
- Logo, logotypes in raster variants, high resolution: transparent .png, .jpg;
- Logo, logotypes – in other extensions, only on request;
- Fonts used [if any];
- A user manual and details for the .PDF extension;
After completing the form, a work plan will be established [BRIEF].
After establishing this, Lustography will propose a maximum of three conceptual variants, in visuals containing logo, logotypes, slogan, etc., the color palettes in presentation forms. Of these, only one concept will be chosen by the client for development and completion.
If the client, for subjective or objective reasons, will not choose any of the concepts, the cost of simple conceptualization will be 35% of the value of the established package. Thus, after establishing the BRIEF, the client will have to pay in advance the 35% of the final cost in order to start the conceptualization and presentation procedure.
After the client establishes the concept for development, Lustography will start the processes of vectorization, stylization, everything necessary for the materials to be ready for use / delivery.
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