The artisan of the Lustography concept is Iulian Hermeziu, a photographer of Romanian origin, who puts to good use the experience gained from 2006 until now in making photo, video, editing, editing or post-production sessions, graphic design and webdesign, for a diverse range of clients in the adult industry and not only.
Clubs, NightClubs & Private Parties
Started as an erotic show photographer, during the period when the very popular clubs in Bucharest had a predominant “nightclub” accent, I was active in this register for several years. Empirically at the beginning [like everyone else in my situation], the shows and the crazy atmosphere of the Bucharest clubs offered me amazing experiences and teachings both from a professional point of view and personal training and maturation.
Six days out of seven, at a fast pace, I dedicate between 10 and 12 hours of work per day: overnight we take event photography based on erotic shows [over 400 raw pics almost daily], and after a few hours of sleep, we prepare and process photos, ready to upload. I also place them in galleries on the club’s website. And during this time, I had to think of graphic layouts for posters, banners and flyers to promote events: good quality photos, logos, partners, descriptions, etc.For me, in my training as a photographer or graphician, this period was an experience that is not learned in specialized courses, workshops, or visual arts academies.
Specialization and accreditation of photography and graphics
Subsequently, in 2010 I completed a course specialized in photography and image processing, accredited by the Ministry of Education and the Ministry of Labor of Romania. Thus, I completed the practical experience of a photographer with the theoretical one.
Freelance as Adult Photographer
Also during that period, I had occasional or long-term collaborations with producers of materials dedicated to adults [porn, erotic, erotic shows], making photo sessions, graphics and layouts for CD / DVD covers.
From 2007 to 2011 as a simple photographer, I became a media partner for the most popular erotic event in Romania: Eroshow. Five days, once a year, dozens of stands, events and a scene populated by the most popular pornstars of that time.
Also from 2010-2011, there was a free fall of the clubs in terms of the meaning and purpose of erotic shows, practically in that year the idea of ”night club” and club in the classical sense was very clear. Thus, the shows took place almost exclusively in “private” clubs.
The corporate period: Holosfind
As a result, at that time I worked as a webdesigner at Holosfind, one of the companies that had some importance in Europe in terms of SEO and Digital Marketing.
Here I “deciphered” the basics of building a presentation site, e-commerce platforms or mobile applications [that were just beginning], but also marketing campaigns, creating a large number of advertising banners in various sizes, in accordance with Google requirements Ads and affiliate platforms.
We have created visual materials for: Becquet [FR], Toutespiecesauto [FR], ABCLiv [FR], Wolters Kluwer / Sintact [RO], Legrand, Eurolines [RO], Hidraulica [RO], etc.
A new, corporate experience, very beneficial, too.
Studio Photographer at Xvision
Starting with the end of 2011, based on previous, punctual collaborations, I was recruited as a photographer by one of the largest videochat studios in Romania, at that time, XVision Studio. What was practically the transition from the “photographer-hunter” of erotic shows, to the “seated” studio.
The large number of studio models resulted in, on average, about 3 sessions per day. 5 days out of 7. Each session had over 450 raw frames, 12-15 edited, sometimes 20. Imagine some figures calculated for 5 years: models, clothing, sessions, number of raw frames, edited photos!
Photobooking: a personal business concept, from 2013 until now
Since 2013, as an independent photographer, I created the concept of Photobooking, during which time I continued my collaboration with Xvision Studio as a partner. For 4 years I had my own photo studio, with all the specific equipment.
Photobooking: adult / erotic photography
We have annually made over 150 portfolio photo sets and teasers for video chat models or collaborating clients / studio.
[online platforms such as: LiveJasmin, Chaturbate, Streamate, MyFreeCams, I’m Live, etc.]
Photobooking offered a successful visual recipe for both video chat models or escorts but also as product photography [commercials] or presentations, for various clients, retailers or manufacturers or service generators: 3vet, Marycom Simex, Zippler, Aphrodisiac, DressUp Exclusive, Legendary, MNX, RebelWave, etc., ranging from medical-veterinary photography to swimwear, lingerie, clothes [Inditex: Bershka, Stradivarius, Pull & Bear, etc.], sports equipment, floral arrangements, etc.
And because some of my clients from the photography area also expressed the need to have graphic elements for promotion and web visibility, I saw the opportunity to offer them graphic and webdesign services through my experience, thus being able to create from zero image of a business from logo and visual identity, business cards, flyers, to banners for web advertising campaigns, presentation sites or online stores.
Thus, making all the advertising materials, they can create a unitary image, an overall image of the whole business.
Lustography, from 2021, is a similar project of Photobooking, but with a work contribution dedicated to clients from the European Union and the United Kingdom. Unlike Photobooking, the Romanian local version, Lustography proposes more diversity in offering services, adding in a larger quantity services from the corporate, commercial, business, social & family area, etc.
Lustography: not only boudoir!